Did a Blogger Influence That Purchase?

Blogging has transformed the natural hair community. As well as, changed consumers behaviors. Bloggers have a great influence over readers. Readers take the opinions and reviews from bloggers and make purchasing decisions for themselves off of what they read.  So I ask the question, did a blogger influence that purchase?

Because of the shift in consumer behavior, I have witnessed an over use of ads, or paid promotion, from bloggers. I don’t think product reviews are as honest now as they were before money was involved. Yes, I know one raving review from a blogger can send hundreds of people to that company so bloggers deserve compensation. Yet, it’s becoming harder to decide if bloggers are expressing true satisfaction. Cristina C. mentions in an article for NaturallyCurly that, “consumers today are faced with the challenge of discerning who they can and can't trust. Does my favorite blogger genuinely like that product, or have they been paid to mention it?”